Redesigned a mobile-friendly, user-centric website, boosting conversion and customer satisfaction through extensive user research, analysis, SEO, and seamless handover.
Led the design lifecycle, aligning with organizational goals and driving continuous improvement through planning, implementation, testing, and collaboration in multidisciplinary teams, while mentoring peers.
Added social media features to enhance customer engagement and community, building brand loyalty and providing a safe space for sharing, showcasing, and receiving feedback on sketches.
Streamlined a B2B FinTech portal, cutting clicks by 20% and saving 2 hours daily. Developed WCAG-compliant UI components, averting a £75K penalty, and collaborated on data-integrated designs.
